DEFINE YOUR GOALS: The first step we always want to take is defining your goals for the website or your web strategy. You can have one or many. It’s ok if you haven’t defined this out, We can help you. But, what do you want people to do once they get to your website?

Define Your Target Audience: Also known as Customer Personas/ Customer AVATARS..So, who are your typical customers? What are they like? What do they do? Doing this will help you with what types of images to use, and what types of content to put on your website. If you aren’t sure you can send out a survey to any of your top customers to see what data you can collect.

Site Navigation Development: The web design process starting point depends on whether you currently have a website of not. If you have a website then we first want to review your website analytics to see how your customers are using your website. We will review your current site navigation, current content, and your analytics to see where website users are entering & leaving your website. If you do not have a website then we hop to phase 2 of this web site design step which is reviewing your competitor’s websites. We will look to see what they are doing from an overall structure perspective. After we have done those things we should be able to create a very well thought out site map for your new website. So, now that we know all the main page names you will need, we can move on to the next step.

Content-Once the site map is created then we can begin the compilation of content for your new website design. This will be a group effort. We will ask that you provide as much of the site content as possible. We can take the content of your website and refine it to an extent.

SEO ( Search Engine Optimization)– Now that we have some of the content for your website we do SEO research to see what are the best words and phrases to use on your website. Once we have some selected we add those to the title tags, meta tags, content, and any other relevant place on your website. READ MORE about our take on SEO services here.

Photos: Having good images to use on your website is important. So, if you have access to a photographer then please get headshots, product photos, or other business photos taken. Photos do two things: 1) adds a nice appeal to the website, & 2) the images can be optimized for SEO reasons to help you show up in search better.

Website Build Out– During this phase of the process, we take all the components of your website and begin to bring it to life. This is the longest part of the process normally. But, It can also be the most fun! We build our websites using wordpress themes. We have found it to be the quickest and most effective option.

Google Analytics Installation– this is crucial to have on your website. Knowing how your website is being used and where your traffic is coming from is extremely important. We install your existing code or a new one if you do not have it just prior to launch.

Facebook Pixel Installation– This is the next tracking code we recommend. The Facebook pixel will allow you to do lots of really cool things with any ads you chose to run down the road on Facebook. Here are some of the uses of the Facebook pixel.

LAUNCH Your NEW WEB DESIGN– Shout to the heavens, toot the horns, throw the confetti, IT’S GO TIME! Everyone’s favorite part of the process. We estimate that from the time we start the build-out process to the end it currently doesn’t take more than about 2 weeks. ( revisions or changes may add more time this though)

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